Author name: Marketingthechange

The holiday season isn’t just about festive decorations and year-end celebrations—it’s a perfect time to strengthen the bonds that drive your business forward. A thoughtful holiday greeting can go beyond spreading cheer; it’s a meaningful way to show clients how much their trust and loyalty mean to you. In a world dominated by digital connections, […]

The marketing world is evolving at lightning speed, driven by groundbreaking technologies and shifting consumer expectations. As the lines between physical and digital experiences blur, businesses face growing pressure to adapt and create more immersive, personalized connections with their audiences. Emerging tools like AI, extended reality, and big data are already transforming how brands engage

As we edge closer to 2025, setting marketing goals isn’t just a task—it’s a strategic necessity. With 61% of marketers having a documented strategy, they’re 313% more successful than those without one. This statistic alone highlights the power of clear, well-defined goals. Whether you’re aiming to boost brand awareness or generate high-quality leads, having a

As the year draws to a close, I find myself reflecting on the marketing journeys we’ve embarked on. It’s a time to celebrate our wins, learn from our missteps, and gear up for the challenges ahead. Reviewing the year’s marketing efforts isn’t just about looking at numbers; it’s about understanding what drove those successes and

Uncover the art of end-of-year promotions in this insightful article, exploring how strategic offers boost sales and customer loyalty. From flash sales to festive deals, discover the power of timing and personalised marketing. Learn how consumers save big while businesses drive engagement. Get top tips for maximising savings, navigating the bustling season with informed choices, and capitalising on exclusive offers.

In today’s fast-paced digital world, creating fresh content daily can feel like an uphill battle. But what if I told you there’s a way to breathe new life into your existing content while reaching new audiences? Enter content repurposing—a strategy that transforms your current material into various formats, maximizing its impact and engagement across different

As the leaves fall and the air turns crisp, the countdown to Black Friday and Cyber Monday begins. These shopping extravaganzas aren’t just about snagging the best deals—they’re a golden opportunity for online businesses to shine. But to truly make the most of this bustling weekend, a well-thought-out plan is essential. I’ve found that starting

Unlock the potential of your business this Valentine’s Day with creative promotions that go beyond discounts. From themed events and exclusive offers to engaging social media campaigns and limited edition products, craft memorable experiences that resonate with customers. Explore collaborations, encourage user-generated content, and host special events to boost sales, enhance brand loyalty, and capture the romantic spirit of the season.

Transform your tattoo shop’s Instagram into a thriving community with strategic optimisation. Learn how to craft a cohesive aesthetic, boost engagement through hashtags and captivating content, and foster genuine connections. Discover content strategies, insightful captions, and effective use of Instagram’s features to attract clients and build loyalty, while harnessing analytics for sustained growth.

Discover the power of email marketing for tattoo artists. This guide shows how to connect with clients through personalised content, compelling visuals, and strategic segmentation. Learn to craft unique messages that reflect your artistic voice, optimise open rates with engaging subject lines, and refine your strategy with key metrics. Uncover tips for building an effective email list and maintaining compliance with legal regulations.